Social Media Campaign

Social Media Campaign: Kellogg Biological Station, Summer 2017

Over the Summer of 2017, I worked on a social media campaign for the Kellogg Biological Station located in Hickory Corners, MI. We worked to create visually compelling social media posts that meshed the past history and current science of KBS.

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Goals:

  • Communicate science, history, and the mission of the Kellogg Biological Station
  • Create sustainable content

Challenges:

  • Articulate complex ideas in an engaging and accurate manner across multiple platforms
  • Work within the character limit of Twitter
  • Create compelling visuals

Tools: DSLR camera, Adobe Lightroom, Adobe InDesign, WordPress, Hootsuite, Facebook, Facebook scheduler, Twitter

Result:

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Pictured above is the timeline and a portion of the webpage that houses the project. Below shows a contrast between the information provided in the Facebook posts versus that provided in the Twitter.

An example of a Facebook post organized for the Kellogg Biological Station.
While similar in style to the Facebook posts, Tweets were confined to a shorter length.
My position ended in early August 2017, but the campaign continued through January 2018.

 

As well as comparing character count, above shows the images created for the campaign. All posts used the hashtags #kbsthenandnow and #90years, to celebrate the 90th university of the donation of KBS lands.

View the entire project here.