Social Media Campaign

In this project, I worked with social media schedulers including Hootsuite and Facebook analytics, as well as with DSLR cameras and WordPress in order to the science and history of the Kellogg Biological Station in an engaging, effective, and accurate manner on multiple platforms. In order to create an online timeline of events, I worked in Adobe InDesign as well as WordPress. One of the goals of this project was to create content that could continue to be published after my internship ended—this can be seen in the image below, where content published as recently as (XX), despite being created in July 2017.

Screen Shot 2018-03-12 at 3.57.56 PM

The timeline and webpage where the project currently lives is pictured above. The biggest challenge in this project was working within the character limit of Twitter. Below shows a contrast between the information provided in the Facebook posts versus that provided in the Twitter.


As well as comparing character count, above shows the images I created for the campaign. All posts used the hashtags #kbsthenandnow and #90years, to celebrate the 90th university of the donation of KBS lands.

View the entire project here.